Honda 100

Honda has set an ambitious goal to become India's bike market leader in the next 10 years after cutting off ties with long-term partner Hero. The company is going to launch a 100cc commuter bike this year. The launch of a mass-market bike may help the company increase its market share in the country. The company may set up a separate plant for manufacturing the bike. The current capacity of 1.2 mn in the existing plant may not be enough once the company starts manufacturing the 100cc bike for the Indian market. This new 100cc commuter bike from Honda will share parts with the 110cc Twister. Expect the bike to hit the showrooms somewhere in July – August 2011.

As of now Honda sells bikes like CB Twister, CB Shine, CBF Stunner, CB Unicorn, CB Unicorn Dazzler, Activa, CBR 1000RR, Activa and Dio in India. The company may launch the 100 cc bike priced around Rs. 40,000. It is notable that Honda's joint venture with Hero had helped them to become the market leader in India by selling mostly affordable, reliant and fuel-efficient bikes for the mass market segment. Honda now wants to become the market leader competing against its old joint venture partner.